CR030 - Member Group Event Attendance

Suggestion:

"Change systems and processes so that attendance at Member Group events can be electronically tracked. Such systems should be capable of highlighting repeat 'no shows' and leading to preventing such individuals booking (time limited) for future events."

Category on Overview Diagram
MEMBERSHIP

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REFER

REFER is to be used to either get more information, or if you like the principal, but have concerns about the implementation.

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Comments

DISAGREE

DISAGREE

While no-shows are costly and frustrating, we must be aware that this suggestion could lead to discrimination. Imagine people who say have caring responsibility that means they are frequently having to change their plans for ‘optional career events’ or who have jobs that demand changes in schedule. Unless the booking system also allows easy cancellation, this is just penalising people who are already under pressure.

REFER

REFER
I agree that attendance should be tracked systematically and electronically. I don’t see a great value in tracking just no shows, there are other ways to deal with the impact of no shows. That said, coupled with CR001 better data segmentation this might provide a good basis for improving events, their relevance and their marketing.

DISAGREE

DISAGREE
There will always be no-shows (in our case typically around 30% - 50%). This isn't impacting others who wish to attend. We MUST NOT penalise Members (and non-Members!) who book but don't turn up.
Better would be to simplify the webinar booking process. At the moment attendees have to register twice - with Eventbrite and then with GoToWebinar. We loose people at each step.

Disagree

Disagree

Penalising members is not the correct approach! What is needed is better communication to point out that registering for an event but then not attending can prevent others from attending, and making it easier for people to "unregister" from an event.

DISAGREE

DISAGREE
I echo Carol and Mike.
What next? An absence note from their parents?!
A better solution would be to identify the non-attendees, give them a link to the recording of the event they missed, and encourage them to attend the next event.

REFER

REFER

The no shows don't worry me, but I would like a lot more granular data about who registers vs who turns up vs who watches the recording after the event (if applicable) so we can understand better what works and try and actively try and improve engagement levels.

REFER - our last webinar had

REFER - our last webinar had over 200 registrations and only about 60 attended. This level of non-attendance can cause capacity issues. If it was a face-to-face event a larger venue would have been booked and a lot of food would go to waste, as has happened occasionally in the past. We had attendees from across the world.

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