CR015 - Member Group Reminders

Suggestion:

Change systems and processes so that Members are reminded to join a Branch or Specialist Group on an annual basis, by sending their current selections and appropriate web links to make selection updates.

Category on Map Diagram:
MEMBERSHIP

Instructions:
Please complete Add New Comment section fields as requested below:
 

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REFER is to be used to either get more information, or if you like the principal, but have concerns about the implementation.
Then from the second line onwards please add any personal comments if you would like to.

Comments

REFER

Submitted by Carol Long on

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As a member, I’d rather renew automatically than have to chose each year - elsewhere I have been a member of an organisation that required a positive opt in and it was unnecessary admin. There needs to be real benefit for the members to make this worthwhile.

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Submitted by John Rendall on

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While I agree with this, what is the action/result if a member takes no action with regards the reminder - do they become "branchless" or do they remain with their current Branch?
I would recommend the latter, with the reminder serving as a useful reminder to members to review which branch(es) they are associated to...people do move from time-to-time and it may be useful to remind them.
Suggest when the reminder is sent out, it also lists their nearest branches and highlights which one(s) (if any) they are assigned to. Might be worth also reminding them of the address BCS has for them on file in case they have forgotten to notify a change of address?

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Submitted by Kylie Fowler on

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But only if they stay with their existing selection if they choose not to respond. I think even just asking people to do this, plus providing them with information about what other options are out there, and perhaps asking them to think about what member persona they are and if that has changed (in which case the groups they get benefit from may have changed) will be a good way of encouraging people to stay engaged with the BCS and its benefits.

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Submitted by Claire MacManus on

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Agree on a reminder, showing options available and that inaction doesn't mean 'branchless' or you risk losing alot of potentially active members.