CR001 - Better Data Segmentation

Suggestion:

Change systems and processes to enable Member Groups to be able to contact their chosen specific sub-sections of their members directly - using better segmented member data.

It is acknowledged that direct access to email addresses is against BCS data protection policy and is not requested.

Category on Map Diagram:
MEMBERSHIP & COLLABORATION

Instructions:
Please complete Add New Comment section fields as requested below:

FIELD REQUESTED INPUT
Your name:
WILL BE PUBLISHED
With your name !
Email:
WILL NOT BE PUBLISHED
With your email – this will not be made public
Homepage
WILL NOT BE PUBLISHED
LEAVE BLANK
Subject
WILL NOT BE PUBLISHED
LEAVE BLANK
Comment
WILL BE PUBLISHED
Please type JUST ONE these three response options on the first line.AGREE
DISAGREE
REFER
REFER is to be used to either get more information, or if you like the principal, but have concerns about the implementation.
Then from the second line onwards please add any personal comments if you would like to.

Comments

Agree

Agree

Members should be able to say which MG they want contact with, why and how. A few MGs I want full involvement and they can have a range of contact details. Some MGs I want to know about everything they do as email reminders only. other MGs I only need to see event reminders. some MGs don’t need to contact at all.

Agree, but as Chair of Data

Agree, but as Chair of Data Management SG suggest that awareness of the quality of existing data is gained as part of the planning process to avoid time-consuming/ expensive challenges

It is essential for branches

It is essential for branches and specialist groups to be able to address their members effectively. Broadcast emails are all very well, but for a message to be effective it must be tailored to its audience, hence segmentation is necessary.

MGWG suggestions

As a member of the working party, I am in support of all the suggestions and believe they will fundamentally improve our engagement with members and thus the value of BCS membership and their retention. Having been a member for very many years including volunteering at both central and local levels I believe they represent what is possible.

Add new comment