CR001 - Better Data Segmentation

Suggestion:

Change systems and processes to enable Member Groups to be able to contact their chosen specific sub-sections of their members directly - using better segmented member data.

It is acknowledged that direct access to email addresses is against BCS data protection policy and is not requested.

Category on Map Diagram:
MEMBERSHIP & COLLABORATION

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Comments

Agree

Submitted by Carol Long on

Agree

Members should be able to say which MG they want contact with, why and how. A few MGs I want full involvement and they can have a range of contact details. Some MGs I want to know about everything they do as email reminders only. other MGs I only need to see event reminders. some MGs don’t need to contact at all.

Agree, but as Chair of Data

Submitted by Julian Schwarzenbach on

Agree, but as Chair of Data Management SG suggest that awareness of the quality of existing data is gained as part of the planning process to avoid time-consuming/ expensive challenges

It is essential for branches

Submitted by Christopher Jam... on

It is essential for branches and specialist groups to be able to address their members effectively. Broadcast emails are all very well, but for a message to be effective it must be tailored to its audience, hence segmentation is necessary.

MGWG suggestions

Submitted by bob HARVEY on

As a member of the working party, I am in support of all the suggestions and believe they will fundamentally improve our engagement with members and thus the value of BCS membership and their retention. Having been a member for very many years including volunteering at both central and local levels I believe they represent what is possible.

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